Case Study: Dossha boosts basket size and conversions with Segmentify AI recommendations

Dossha boosts conversions 6x with Segmentify

Dossha, a popular sports fashion brand, partnered with Segmentify to address its challenges of increasing average order value, boosting items per basket, and simplifying product discovery for its online shoppers.

Segmentify implemented two key personalization strategies: Dynamic Bundles on product pages to help customers "complete the look" and AI-powered complementary product recommendations. The results were significant, with Dynamic Bundles converting 3.5x better than the site average and the AI recommendation widget achieving a 6.02% conversion rate, far exceeding the site-wide average of 1.03%. These solutions from Segmentify successfully drove higher-value purchases and increased basket size.

Dossha