Case Study: Domino’s Pizza Turkey Team achieves 10% higher AOV with Segmentify

Domino’s Pizza Turkey Team boosts AOV by 10% with Segmentify

Domino's Pizza Turkey faced the challenge of standing out in the competitive online food delivery market, where customer engagement and retention are difficult. Customers wanted a simpler ordering experience without scrolling through static menus. They partnered with Segmentify to implement personalized product recommendations using its machine learning system.

The Segmentify solution was integrated into Domino's app channels with minimal development effort via an easy SDK module. Through an A/B test, the dynamic, personalized product displays outperformed the static ones. Domino's Turkey achieved an incremental 162% higher revenue, a 10% increase in average order value, and an almost 3x higher conversion rate.

Domino’s Pizza Turkey Team