Case Study: PetsPyjamas achieves 3x conversion rates with Segmentify personalisation

3.5% of all hotel bookings resulted from search page specific personalisations

PetsPyjamas, a European online pet-friendly travel and lifestyle destination, sought to boost ecommerce revenue by 20% through omnichannel personalisation. Their challenge was to shorten the conversion funnel without disrupting their large user base. They needed to gently guide users to booking, provide more personalised search results, and maintain granular control over updates across their site, all while ensuring a seamless user experience. To achieve this, they partnered with the personalisation platform Segmentify.

Segmentify implemented a solution involving continuous testing and smart algorithms. Their success team tested various personalisations to find the most effective ones, using a smart algorithm on the homepage to detect user preferences and show recommended hotels. They also implemented two key personalisations on high-traffic category pages: one to show the best hotels and another for recently viewed items to shorten the funnel. This strategy from Segmentify generated significant results, including personalisations driving 12% of all hotel bookings and users who clicked on a personalisation converting at three times the rate of those who did not.

PetsPyjamas

Angus Bankes

Chief Technology Officer