Case Study: Smiling Mind strengthens its brand and app experience with Seesaw

Smiling Mind reaches 7.8M downloads with Seesaw

Smiling Mind, an Australian non-profit addressing youth mental health, faced the challenge of evolving its brand to bring strategy, clarity, and consistency across its many platforms, including its widely-used mindfulness app. They partnered with the vendor Seesaw Studio for this strategic repositioning and design work.

Seesaw implemented a refreshed brand identity centered on a shifting color gradient to visually represent the transition through emotional states. This solution simplified the brand and created a consistent experience across the app, digital communications, and printed collateral for Smiling Mind, Australia's most trusted mental wellbeing app with over 7.8 million downloads.

Smiling Mind