Case Study: Slendier achieves a premium everyday wellness brand with Seesaw

Slendier refreshes packaging across major supermarket chains with Seesaw

Slendier, an established Australian FMCG manufacturer, approached Seesaw to reposition and rebrand its extensive range of wellness foods. Their challenge was to move away from a weight-loss style brand image and instead establish a premium, everyday identity focused on positive vibes.

Seesaw implemented a comprehensive solution that included a new strategic positioning, brand identity, and packaging design. They introduced a product-aligned color palette, a distinctive ‘smile window’ on packaging to showcase contents, and illustrations that celebrated key ingredients and the brand's positive ethos. This redesign ensured Slendier products felt unique and fresh on shelves across all major Australian supermarket chains.

Slendier