Case Study: Richmond High School builds a learning-for-life brand with Seesaw

Richmond High School builds a learning-for-life brand with Seesaw and 8 student pledge commitments

The customer, Richmond High School, partnered with the vendor Seesaw to develop a new brand identity that would reflect its core values and position it as a place designed for learning for life. The challenge was to define the school's strategic positioning and create a brand that could embody concepts like creativity, diversity, and high expectations for its students and community.

Seesaw delivered a comprehensive solution that included strategic positioning, naming, and the creation of a full brand identity system. This involved crafting a unique brandmark and applying it across uniforms, stationery, and promotional materials. A key element was the development of a student pledge to activate the brand's values. Seesaw also collaborated with architects to integrate the brand into environmental graphics and wayfinding, ensuring a seamless experience. The vendor successfully created a distinct and meaningful identity for the school.

Richmond High School