Case Study: Bordan achieves a luxury brand relaunch with Seesaw Studio

Bordan launches a handcrafted 100% vegan luxury brand with Seesaw

Bordan, a maker of handcrafted candles and home fragrances, sought to relaunch its brand with a luxury identity that reflected the quality and care of its vegan products. To meet this challenge, they partnered with Seesaw for a comprehensive branding solution that included creative direction, art direction, and packaging design.

Seesaw implemented a strategic brand positioning and created a premium identity using sustainable packaging stocks and handcrafted glass vessels. The resulting art direction embraced nature and modernity, captured through campaign photography. Through this work, Seesaw successfully delivered a distinctive, high-end brand identity that matches the craftsmanship of Bordan's products.

Bordan