Case Study: SaaS HR Management achieves 300% more AI traffic with Seer Interactive's content recency GEO strategy

SaaS HR Management boosts AI traffic 300% with Seer Interactive

The customer, SaaS HR Management, a leading provider of SaaS HR management software, faced seasonal fluctuations in their AI search visibility. They partnered with Seer Interactive to counteract these performance dips and improve their presence in AI-driven search results.

Seer Interactive implemented a strategy to refresh outdated content, hypothesizing that fresher content would lead to greater AI visibility. For SaaS HR Management, they updated seven pages that were over two years old. This solution led to a 300% increase in AI traffic to the test pages, confirming that updating older content is a significant lever for boosting AI visibility.