Case Study: a leading online payroll provider lowers acquisition costs with Seer Interactive's full-funnel marketing strategy

Leading Online Payroll Provider cuts Brand Search CPQL by 57% with Seer Interactive

A leading online payroll provider faced rising customer acquisition costs and stalled growth due to an over-reliance on bottom-of-funnel paid search tactics. Pressure for immediate results and gaps in attribution left their brand awareness underdeveloped. They turned to Seer Interactive to help pivot to a more sustainable marketing strategy.

Seer implemented a full-funnel paid media program using programmatic channels like display, native, and connected TV. This strategy successfully reduced brand search costs and proved the value of upper-funnel investment. The results included a 57% decrease in cost-per-qualified-lead and a 60% reduction in brand search spend with only a minimal dip in lead volume, demonstrating Seer's ability to drive efficiency and build brand equity.