Case Study: Latham Pool achieves a 122% lead rate increase with Seer Interactive's brand refresh and website redesign

Latham Pool boosts lead rate 122% with Seer Interactive

Latham Pool, a manufacturer of swimming pools, faced the challenge of a fragmented and confusing website that failed to reflect its legacy of craftsmanship and trust, limiting its ability to differentiate from competitors. Seer Interactive was engaged to address this through a comprehensive brand refresh and website redesign.

Seer Interactive implemented a new brand strategy grounded in UX research and usability testing to create a unified, luxury experience. The solution simplified the digital journey and resulted in a +122% year-over-year increase in lead rate and a +439% increase in clicks to the lead form from the homepage.

Latham Pool