Case Study: a SaaS client in the HR space boosts Google SERP visibility with Seer Interactive’s Q&A formatting GEO test

a SaaS client in the HR space boosts Google SERP features 5,200% with Seer Interactive

Seer Interactive worked with a SaaS client in the HR space whose traffic was subject to seasonal fluctuations, impacting both their organic and AI-referred traffic. The challenge was to determine if they could improve traffic from AI bots and offset these seasonal declines by testing specific on-page formatting changes.

The solution implemented by Seer was to restructure three pages into a question and answer format to test if this style would improve AI visibility. While results for AI bot traffic were mixed, the reformatting had a net positive impact, most notably a massive increase in Google SERP feature presence for one page. Seer Interactive found that this tactic shows promise for increasing organic visibility and plans to conduct further testing.