Case Study: Samsonite achieves 2x search conversion with Seeed’s Jasper PIM, Klevu AI, and Builder.io integration

Samsonite doubles search conversion with Seeed

The Latin American division of Samsonite, a major luggage and travel goods enterprise, faced significant scaling challenges due to its reliance on manual processes. Teams were uploading spreadsheets to over 20 separate Shopify instances, which fragmented product data and caused inventory inaccuracies. A critical issue was that Shopify's native search could not access complex product metadata, leading to poor discoverability and "zero results" for customer searches. Seeed intervened to address this data visibility crisis.

Seeed implemented a solution centered on Jasper PIM to act as a centralized product information hub, which was integrated with Klevu's AI-driven search and Builder.io for headless presentation. This automated data flow eliminated manual entry and allowed rich media like videos to be incorporated. The result was a 100% increase in search conversion rate, complete automation of category creation, and the scalable management of thousands of product variants across the region.

Samsonite