Case Study: Samsonite Latin America achieves frictionless omnichannel conversion with Seeed’s unified split checkout

Samsonite boosts omnichannel conversion with Seeed and eliminates 100% of fulfillment blocks

Samsonite Latin America faced a significant challenge with its Shopify checkout, which blocked transactions if customers tried to mix delivery and in-store pickup items. This forced customers to place two separate orders, creating a major barrier to conversion. Seeed was engaged to solve this technical ordeal involving unstable third-party middleware and rigid fulfillment logic.

Seeed engineered a custom split-checkout solution using Shopify Functions and Checkout UI Extensions. They re-architected the middleware for stability and built a system that groups fulfillment based on real-time inventory and proximity. This intervention resulted in a dramatic increase in conversion rates, the complete elimination of transaction blocks, and a seamless omnichannel experience for Samsonite's customers.

Samsonite