Case Study: the American Marketing Association achieves data-driven marketing and analytics overhauls with SeedX Inc

American Marketing Association unifies analytics for 1.3 million members with SeedX

The American Marketing Association (AMA), a large global marketing association, faced challenges in harnessing its digital analytics due to a legacy website with disjointed tracking mechanisms. To overcome this, they partnered with vendor SeedX Inc for strategic consultation to overhaul their analytics infrastructure and unlock actionable insights.

SeedX Inc implemented a comprehensive solution that integrated Google Analytics 4 and synchronized Salesforce modules to create a unified data flow. This enabled the AMA to track marketing attribution directly into Salesforce for the first time. The results equipped the organization with a fully integrated analytics system, allowing for data-driven decisions and real-time campaign impact analysis.

American Marketing Association (ama)