Case Study: Vélez boosts consideration and attention with Seedtag's contextual advertising

Vélez leveraged a contextual strategy to boost consideration and capture attention

Vélez, a Colombian manufacturer of footwear, fashion, and leather goods with over 35 years of experience, faced the challenge of increasing its brand awareness and consideration in the market. The company needed to better understand how it was positioned against its competitors. To address this, Vélez partnered with the vendor Seedtag on a contextual advertising strategy.

Seedtag's solution leveraged contextual display and video formats to engage users within relevant content environments. This approach successfully generated high levels of attention for the campaign. By applying a brand lift study, Seedtag was able to verify the campaign's impact, which resulted in a significant 37% increase in brand consideration for Vélez. The campaign also achieved a 145% attention rate versus the IAB benchmark.

Vélez