Case Study: Unilever boosts brand awareness and purchase consideration with Seedtag’s contextual advertising

Univeler Andrélon capitalising on media noise within the digital ecosystem in a cookie-free basis

The customer, Unilever, wanted to support the Female National Football team and capitalize on the surrounding media buzz within the digital ecosystem. The challenge was to effectively seize this offline momentum and sponsorship for their brand Andrélon in a cookie-free environment.

Seedtag addressed this with its Contextual Intelligence, using key Display formats to execute a full-funnel strategy. This solution successfully captured the event's media noise, leading to significant results including a 41% greater association with the campaign message, a 40% uplift in unaided brand awareness, and a 9% increase in purchase consideration driven by their Contextual Engagement Display.

Unilever