Case Study: Truth Initiative boosts video completion, brand awareness, and ad recall with Seedtag's Neuro-Contextual AI

Truth Initiative boosts video completion rate by 123% with Seedtag

Truth Initiative, a US-based nonprofit public health organization, sought to introduce its EX Program tobacco cessation initiative to untapped audiences on the open web. Their challenge was to quantify the performance lift of a new advertising approach over traditional methods while maintaining a strict privacy-first strategy for reaching users aged 18-24. They partnered with the vendor Seedtag to leverage its Neuro-Contextual AI technology for this high-impact motion video campaign.

Seedtag implemented a solution using its Liz AI to move beyond standard contextual targeting. The campaign was tailored around audience emotion, interest, and intent to identify where users were most receptive to the messaging. This approach delivered significant results, including a 123% increase in video completion rate, a 55% lift in brand awareness, and a 23% rise in ad recall, all independently verified.

Truth Initiative