Case Study: Sensodyne boosts attention and view quality with Seedtag

Sensodyne’s contextual strategy & in-content placement boosted attention and view quality

The oral care brand Sensodyne sought to increase awareness for its toothpaste among a broad audience in France. Their goal was to reach consumers interested in areas such as health, lifestyle, and food and drinks. To address this challenge, Sensodyne partnered with the vendor Seedtag to execute a targeted campaign.

Seedtag's solution involved running bespoke video creatives within high-attention, in-content placements. This contextual strategy focused on relevant territories like dental care and health, ensuring the ads were both noticeable and relevant to the audience. The campaign delivered significant results for Sensodyne, with ads being noticed 4.4 seconds faster, performing 11 times more effectively at maintaining attention, and achieving a 7.4 point stronger view quality compared to common advertisements.

Sensodyne