Case Study: Henkel achieves higher recall, favorability, and purchase intent with Seedtag’s contextual advertising

Seedtag and Henkel demonstrate how Contextual Advertising is an efficient alternative to cookies

The customer Henkel and its brand Pril were seeking new disruptive advertising solutions to engage their audience. They challenged the vendor Seedtag to find a meaningful alternative to a strategy based on cookies.

Seedtag implemented a media strategy that did not use cookies, instead leveraging their Contextual AI, LIZ. This solution used human-like content understanding and real-time optimization to place Pril ads seamlessly within relevant content. The campaign was a success, generating a +14pp increase in message recall, a +9pp rise in brand favorability, and a +7pp lift in purchase intent compared to non-contextual targeting.

Henkel