Case Study: SEAT boosts brand awareness and purchase intent with Seedtag's Contextual AI

SEAT relied on Contextual A.I. to reshape its brand perception

The automotive manufacturer SEAT sought to increase its brand awareness and reshape its perception to be associated with an adventurous mindset. To meet this challenge, they partnered with Seedtag and leveraged its Contextual Branded Video solution.

Seedtag implemented a multi-device campaign using a precise cookie-less contextual strategy. Ads were placed within Lifestyle and Travel content, specifically targeting contextual territories like adventure and road trips. This approach delivered significant results for SEAT, including a 228% uplift in brand awareness, a 314% uplift in message association, and a 56% increase in consumer purchase intent.

SEAT