Case Study: Renault boosts sports brand association with Seedtag’s Contextual Frame Display

Renault capitalised on relevant video content to boost its association with sports values

Renault sought to strengthen its position as an innovation leader in the Spanish market and boost its brand association with sports values as part of its "Renault Now" campaign following the COVID-19 crisis. To meet this challenge, they partnered with Seedtag.

Seedtag implemented its Contextual Frame Display solution, an alternative to pre-roll ads, which was integrated across relevant sports content using Contextual Intelligence. This solution targeted users based on their real-time interests without using cookies. A Renault marketing manager stated that Seedtag provided maximum visibility and performance by prioritizing content relevance for the user.

Renault

Adela Pérez

Marketing Manager