Case Study: Renault accelerates R5 launch insights with Seedtag’s neuro-contextual AI

Renault achieves 84.27% video watch rate with Seedtag

Renault aimed to maximize the impact of the launch of its iconic R5 electric vehicle and needed to deeply understand audience behavior. The challenge was to analyze and compare two key target groups to uncover new interest territories and identify which audience showed stronger affinity, moving beyond predefined assumptions. To do this, they partnered with vendor Seedtag and used its neuro-contextual analysis solution, Seedtag LAB.

Seedtag implemented a views-driven campaign using its Gallery with Video format to analyze audience interests. The solution revealed new interest expansions and identified the most responsive audience segment by evaluating key metrics. The results included an 84.27% video watch rate and a 69.86% video completion rate, providing Renault with actionable learnings to refine its strategy for future launches without relying on personal data.

Renault