Case Study: Party Casino boosts brand awareness and ad recall with Seedtag’s contextual AI

Party Casino's full funnel contextual strategy boosted brand awareness and ad recall

The customer, Party Casino, partnered with the vendor Seedtag to tackle the challenge of raising brand awareness and driving new player subscriptions with their first campaign, followed by a second campaign to promote a specific game and increase advertising recall.

Seedtag implemented a full-funnel contextual strategy using its Contextual A.I. to place ads within relevant content in a privacy-conscious way. This solution delivered significant results, including a 400% uplift in unaided brand awareness from the first campaign and a 92% greater advertising recall from the second campaign, along with a strong click-through rate.

Party Casino

Abi Laditan

Marketing Manager