Case Study: One Nevada Credit Union achieves smarter growth and lower acquisition costs with Seedtag

One Nevada Credit Union cuts cost per action by 91% with Seedtag

One Nevada Credit Union (ONCU) aimed to drive brand awareness and lower-funnel outcomes like site traffic and cost efficiency for its financial products. To move beyond traditional narrow targeting, ONCU partnered with vendor Seedtag and its neuro-contextual AI solution, Liz, to uncover custom audience interests.

Seedtag implemented its neuro-contextual advertising approach, using its LAB program to identify 30 unique audience categories. By placing tailored creatives in relevant environments across the open web and CTV, the campaign achieved a 600% increase in monthly conversions. It also drastically reduced costs, with a 91% decrease in cost per action and a 78% decrease in cost per site visit.

One Nevada Credit Union