Case Study: Movistar achieves strong branding results with Seedtag's cookieless contextual solutions

Movistar - Customer Case Study

Movistar, a major telecommunications brand under Telefónica, sought to achieve significant results for a branding campaign by initiating its cookieless strategy. The company partnered with Seedtag to implement their contextual cookieless solutions and move away from traditional tracking methods.

Using its cookieless technology with display and video formats, Seedtag delivered performance that exceeded its own benchmarks. The campaign achieved an APM (attention per 1000 impressions) that was 67% above the video benchmark and 84% above the display benchmark. Furthermore, the display advertising saw a click-through rate 5.5 times higher than other contextual solutions, demonstrating a substantial measurable impact for Movistar.

Movistar