Case Study: Movistar achieves stronger cookieless branding results with Seedtag

Movistar carried out a cookieless test and achieved important results with Seedtag solutions

Movistar, a major telecommunications brand of Telefónica, sought to achieve significant results for a branding campaign using cookieless solutions and begin its cookieless strategy. They partnered with vendor Seedtag to address this challenge.

Using Seedtag's cookieless technology with display and video formats, the campaign surpassed benchmarks. The results included a display CTR 3.2 times higher than the telco benchmark and significant increases in attention metrics, with a 73% higher APM for display and a 46% higher APM for video. Seedtag's solution successfully delivered impactful, measurable outcomes for the campaign.

Movistar