Case Study: Morellato boosts awareness and attention with Seedtag's Contextual A.I. and In-Content placements

Morellato leverages Contextual A.I. with In-Content placements to increase attention to its new “Love for Nature” collection

Morellato, a jewelry brand, sought to increase awareness and consideration for its new "Love for Nature" collection by finding a partner to communicate its core values of design and environmental care. The brand's challenge was to boost purchase intent by associating these values with its products. To meet this goal, they partnered with the vendor Seedtag.

Seedtag implemented a solution using its Contextual A.I. and Contextual Impact Display to place Morellato's ads within relevant premium content. This strategy targeted contextual territories like Sustainability & Environment and Mother’s Day. The campaign delivered significant results for Seedtag's client, including a 49% increase in message recall for "Care for the Environment," a 2.3x higher effectiveness at maintaining attention, and a 12% rise in unaided brand awareness for the new collection.

Morellato