Case Study: Mora boosts purchase intent for new Nacho & Chili Cheese Bites with Seedtag

Mora’s contextual strategy helped the purchase intent of their new Nacho/Chili Cheese Bites increase

The customer, Mora, a food and beverage brand, sought to increase awareness for its new Nacho & Chili Cheese Bites among grocery shoppers and snack lovers. The challenge was to effectively launch this new product while maintaining strong brand key performance indicators.

Seedtag addressed this challenge by running bespoke video creatives across high-attention placements. This contextual strategy successfully strengthened perceptions of Mora as innovative and modern. The campaign delivered a 30% increase in message association, a 41% stronger message recall, and a measurable 4% increase in purchase intent for the new product.

Mora