Case Study: Mitsubishi boosts brand awareness and engagement with Seedtag LAB

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

The automotive company Mitsubishi faced the challenge of boosting brand values like adventure and innovation for its Pajero Sport vehicle and positioning it top-of-mind for high-income adults in the Brazilian market.

To address this, Mitsubishi partnered with Seedtag to leverage its Contextual A.I. through the Seedtag LAB program. This collaboration provided a tailor-made content strategy, resulting in a 27% increase in unaided brand awareness, a 32% rise in engagement, and a 20% stronger brand association with "adventurer."

Mitsubishi

Marcelo Benaci

Marketing Manager