Case Study: Maserati boosts views and engagement with Seedtag's Contextual A.I.

Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)

The luxury automotive brand Maserati partnered with Seedtag to increase views and user engagement for a multi-market campaign promoting the Maserati Levante. Their challenge was to effectively reach luxury consumers and strengthen the brand's association with its global ambassador, David Beckham across the UK, Italy, and Germany.

Seedtag implemented its Contextual A.I. solution to integrate Maserati's messaging into relevant premium content within the Entertainment, Sports, and Automotive categories. This cookie-free approach delivered outstanding results, including viewability rates surpassing 64% in all three markets, with the UK achieving 68.98% viewability and a 58.07% completed video view rate.

Maserati