Case Study: LG boosts viewability and CTR with Seedtag’s contextual advertising

LG uses Contextual Advertising to spread its campaign dynamically and creatively

LG, a global technology giant, sought to promote its line of Dual Inverter air conditioners in Brazil, where large temperature variations are common. The challenge was to engage their target audience in a highly contextualized and relevant way.

Seedtag addressed this by using its Contextual I.A. to identify key interest territories like Home, Technology, and Family. They implemented dynamic creatives that automatically altered their messaging based on real-time temperature changes. This strategy by Seedtag led to excellent results, including a 24% increase in viewability and a 53% increase in the campaign's click-through rate.

LG

Cintia Mavros

Media Manager