Case Study: Levi’s boosts sustainability association with Seedtag’s Contextual AI

Levi’s boosted association with sustainability with help of Contextual AI

Levi's, a major American clothing company known for its jeans, wanted to increase brand awareness and strengthen its association with sustainability among a target audience of 18-44 year olds interested in fashion and eco-consciousness. To address this challenge, they partnered with the vendor Seedtag.

Seedtag implemented its Contextual AI to deploy Contextual Outstream Video and Contextual Branded Video advertising. The solution placed ads within relevant content about fashion and sustainability, ensuring optimal delivery to the intended audience. The campaign achieved significant results, including a 79.4% viewability rate, a 66.5% video completion rate, and substantial in-view times of 37.7 seconds for completed views and 5.68 seconds for overall views.

Levi's