Case Study: Garnier boosts natural beauty brand positioning with Seedtag's contextual advertising

Garnier relied on contextual to boost its positioning as a sustainable brand with the Green Beauty initiative

Garnier, a beauty brand, partnered with Seedtag to position itself as a leader in sustainable beauty through its Green Beauty initiative. Their challenge was to reach potential buyers and educate them on the benefits of natural beauty, requiring a precise targeting strategy to capitalize on premium content about natural ingredients, responsibility, and sustainability.

Seedtag implemented its Contextual Impact Display solution with a conversational feature to create an immersive experience. Using its Contextual A.I. engine, Seedtag placed Garnier's messages within relevant beauty, sustainability, and fashion content in real-time without cookies. The campaign achieved a 70.55% viewability rate and a 1.02% CTR, successfully boosting brand positioning and engagement.

Garnier