Case Study: Eurail boosts awareness in the USA with Seedtag's contextual advertising

Eurail’s contextual strategy strengthened awareness in the USA

Eurail sought to increase awareness of its European rail passes among a digital-native audience in the USA interested in travel, entertainment, and green living. The company partnered with advertising vendor Seedtag to address this challenge using a contextual targeting strategy.

Seedtag’s solution involved running bespoke video ads placed within relevant content about travel, lifestyle, and health. This approach significantly increased Eurail's online ad recall by 56% and boosted aided brand awareness by 16%. Furthermore, the campaign inspired over half of the respondents to seek more information or express a desire to purchase a pass.

Eurail

Tetiana Komarov

Social & Display Marketeer