Case Study: Eau Thermale Avène boosts year-round sun care awareness with Seedtag’s Neuro-Contextual AI

Eau Thermale Avène boosts spontaneous brand awareness by 12 points with Seedtag

Eau Thermale Avène, a leading French dermo-cosmetic brand, partnered with vendor Seedtag to address the challenge of shifting consumer behavior. The brand needed to communicate that sun protection is essential year-round, not just during the summer, and transform a seasonal routine into a daily habit.

Seedtag implemented its Contextual Branded Video (CBV) format, powered by its neuro-contextual AI, to deliver immersive ads within relevant editorial content. The solution achieved high visibility and video completion rates across travel, sun care, and skincare contexts. This strategy resulted in a significant measurable impact, including a 12-point increase in spontaneous brand awareness and an 11-point lift in top-of-mind awareness for Avène.

Eau Thermale Avène