Case Study: Grupo Peñaflor boosts attention and CTR with Seedtag’s contextual video advertising

Diageo and Grupo Peñaflor trusted in contextual video formats to generate attention from their target

Grupo Peñaflor, a leading Argentinian wine company and distributor for Diageo, needed a way to communicate the appeal of Smirnoff Flavors and its use in mixed drinks. The vendor, Seedtag, was engaged to address this marketing challenge using its contextual advertising solutions.

Seedtag implemented a campaign using its Contextual Branded Video, Contextual Engagement Video, and Contextual Outstream Video formats. Placing the ads within Food & Drink contextual territories successfully captured the audience's attention. The campaign delivered exceptional results for Seedtag's client, including a 75% Attention per Mille (APM) and significant increases in Click-Through Rate (CTR) for its video formats.

Grupo Peñaflor