Case Study: Vigor boosts brand awareness with Seedtag’s contextual advertising

Contextual Advertising boosted brand awareness levels for Blokker among target users in the Netherlands

The customer, Vigor, aimed to contextually communicate the different products in its VIV line to specific consumer profiles in order to promote physical well-being. The challenge was to reach users with different routines and interests without using cookies, tailoring the message for each product cluster. They partnered with vendor Seedtag to address this.

Seedtag developed an exclusive contextual strategy using its Seedtag LAB program, which employs A.I. to identify ideal content contexts for each audience profile. This cookie-less solution used measurable attention metrics to optimize performance. The campaign achieved outstanding results for Vigor, including a 71% average CTR, a 65% ad recognition rate, and a 55% increase in online ad recall.

Vigor