Case Study: Conagra Brands achieves 3x ROAS with Seedtag Neuro-Contextual Advertising

Conagra Brands drives 3x ROAS with Seedtag

Conagra Brands, a leading North American food manufacturer, sought to drive growth for its Marie Callender’s frozen meals brand and demonstrate a strong return on ad spend from privacy-first advertising on the open web. They partnered with Seedtag to move beyond traditional targeting by leveraging its Neuro-Contextual AI to uncover new audience segments without using personal data.

Seedtag implemented its proprietary Liz AI and the Seedtag LAB suite to identify custom audience interests, intention moments, and emotional drivers linked to the brand. This strategy revealed untapped segments and activated high-impact creatives across relevant web environments. The campaign reached 7.2 million households, driving a 3x incremental ROAS, a +4.4% increase in average sales per household, and significant lifts in brand awareness and purchase intent, proving the effectiveness of Seedtag's approach.

Conagra Brands