Case Study: Colgate boosts brand awareness and consideration with Seedtag's contextual advertising

Colgate Plax relied on contextual strategy to maximize awareness and consideration for mouthwash

Colgate sought to maximize awareness and consideration for its Plax mouthwash product. To address this challenge, they partnered with the vendor Seedtag to implement a new contextual advertising strategy.

Seedtag developed a cookieless contextual strategy for Colgate, utilizing their Display & Video formats solution. This approach successfully placed the brand in front of its target audience, resulting in a significant positive impact. The campaign achieved a 44% uplift in brand favorability, a 14% increase in unaided brand awareness, and a 12% uplift in consideration for the brand.

Colgate