Case Study: Chili’s boosts Super Bowl delivery orders with Seedtag

Chili’s relied on Seedtag to increase delivery orders associated to the Super Bowl 2020

Chili's partnered with Seedtag to increase delivery orders and reinforce brand notoriety for its "Wings Festival" campaign around the Super Bowl 2020 in Mexico. The challenge was to position its wings as the ideal food for the event and drive conversions.

Seedtag implemented a 360 strategy using Contextual Engagement Display and Contextual Branded Video formats. Their solution integrated campaign messages into relevant content on premium publishers. As a result, Seedtag ads drove 47% of all delivery orders and increased website traffic by 29%, surpassing the performance of other media channels.

Chili’s