Case Study: Carolina Herrera boosts brand awareness and favorability with Seedtag’s contextual advertising

Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season

Carolina Herrera partnered with Seedtag to increase awareness of its fragrances and become a top-of-mind brand for consumers during the Holiday season. The challenge was to ensure their campaign was delivered alongside content specifically related to Christmas and gifting to maximize its impact.

Seedtag implemented a precise contextual strategy using its Contextual Interactive Display and Contextual Engagement Display products. These were deployed across fashion and gifting content environments. The solution successfully delivered a significant increase in brand awareness by 166%, an uplift in online advertising recall by 44%, and a 39% uplift in brand favorability.

Carolina Herrera

Aliki Zachariadis

Marketing Director