Case Study: Heineken Mexico achieves stronger brand clarity and higher conversion with Seedtag

Building Brand Clarity for Heineken and its Dos Equis beer across Mexico

Heineken Mexico, specifically for its Dos Equis beer brand, faced the challenge of boosting its brand clarity and reinforcing its association with moments of celebration and new beginnings. To address this, they partnered with the vendor Seedtag for a contextual advertising solution.

Seedtag developed a technologically advanced solution that understood the brand's objectives, creating a proposal with emotional and functional messages that were segmented by region and contextualized around specific moments. This strategy delivered exceptional results, including an over 80% uplift in conversion rate and a 7% increase in viewability compared to Heineken's previous digital campaigns.

Heineken Mexico

Ursula Calderón

Media & Digital Sr Manager