Case Study: Videoland boosts awareness for new shows with Seedtag's Contextual AI

Boosting awareness for new RTL - Videoland shows by leveraging Contextual A.I

The customer Videoland, a streaming service from RTL, needed to quickly build awareness for its new and returning shows ahead of their premiere dates. They partnered with the vendor Seedtag to meet this challenge of driving audience engagement in a short timeframe.

Seedtag implemented its Contextual Branded Video solution, utilizing its proprietary Contextual A.I. to target specific content segments related to each show, such as entertainment, lifestyle, and dating. This strategy delivered exceptional results, including a 73% viewability rate and a remarkably high 63% click-through rate, successfully boosting awareness for Videoland's programming.

Videoland

Nicolette van Uitert

Online Marketeer