Case Study: Atún Dolores boosts brand consideration and site visits with Seedtag’s Intention Models and Gen AI creativity

Atún Dolores boosts site visits by 31% with Seedtag

Atún Dolores, a leading Mexican tuna and canned foods brand, sought to move beyond top-of-funnel advertising to drive greater brand consideration and influence purchase decisions. The brand partnered with Seedtag to address this challenge by implementing a digital campaign that utilized Seedtag’s AI Intention Models and Gen AI creative technology to reach users with higher purchase intent.

Seedtag's solution combined its Neuro-Contextual AI with Gen AI to develop personalized creatives for different audience segments. This approach resulted in a significant performance uplift, including a 26% increase in CTR for the AI-powered creatives and a 31% rise in site visits, successfully driving deeper engagement and measurable business outcomes for Atún Dolores.

Atún Dolores