Case Study: Actimel boosts brand awareness and purchase intent with Seedtag’s neuro-contextual advertising

Actimel relied on the contextual to boost its reputation and be part of a responsible universe

Actimel sought to promote its product benefits to four specific audience groups, focusing on attributes like immune support and reduced sugar. The challenge was to effectively reach these niches and boost brand metrics without relying on cookies. They partnered with Seedtag for a contextual advertising solution to achieve this.

Seedtag implemented a strategy targeting contextual territories such as Preventive Health and Digestive Well Being. This approach positioned Actimel within relevant content, which significantly increased brand awareness by 79% and ad recall by 195%. It also raised purchase intent by 21% among the target audience.

Actimel

Thibaud Rivals

Digital & Media Manager