Case Study: Thursday raises £2.5M in 19 days with SeedLegals

Thursday attracts millions in investment in 19 days, and matches staff with the right option scheme

The customer, Thursday, a dating app, needed to rapidly raise significant investment for growth and to establish an employee share option scheme without incurring exorbitant legal fees. They sought a fast, cost-effective alternative to traditional legal services for their fundraising and equity structuring.

Using SeedLegals' platform, particularly its SeedFAST agile funding documents, Thursday successfully raised £2.5 million from 52 investors in just 19 days. This speed allowed them to meet a public pledge and secure investment from notable angels and VCs. Furthermore, SeedLegals provided the expert support and tools to set up an EMI share option scheme, which was instrumental in hiring a new CTO and incentivizing their team of 35 employees to support long-term growth.

Thursday

George Rawlings

Co-Founder and CEO