Case Study: Design Essentials achieves faster, scalable ecommerce with SeedCMS

Design Essentials migrates to Shopify Plus in 90 days with SeedCMS

Design Essentials, a leader in professional haircare, faced digital experience challenges including website performance bottlenecks that hurt conversions and fragmented product discovery. Their operations were also hindered by manual data syncing. They partnered with SeedCMS to migrate from BigCommerce to Shopify Plus for a modernized foundation.

SeedCMS rebuilt the experience on Shopify Plus with a custom theme, performance optimizations, and key features like a hair solution quiz and a custom B2B integration with BeautyAList for professional verification. The solution streamlined both D2C and B2B operations, delivering faster load times and a platform scalable for global growth, ultimately enhancing the overall customer experience.

Design Essentials