Case Study: Taco Bell boosts late-night sales and student engagement with Seed

Taco Bell boosts late-night sales 153% with Seed

Taco Bell faced the challenge of connecting with students in the UK to become their preferred destination after a night out, aiming to own the post-club moment. The company partnered with the vendor Seed to create an experiential campaign that would shift its brand perception.

Seed implemented a touring activation featuring a distinctive purple Tuk Tuk that visited ten university cities. The solution involved partnering with local clubs to create Taco Bell moments at closing time, complete with DJ takeovers, giveaways, and free tacos for downloading the Taco Bell app. This campaign by Seed generated significant results, including a 153% uplift in late-night sales, a reach of 75 million people, and 4,600 app downloads.

Taco Bell