Case Study: Soap & Glory drives student engagement with Seed's Bubble-Decker Bus

Soap & Glory reaches 1.1M students with Seed's Bubble Decker Bus

Soap & Glory, a brand built on fun and creativity, faced the challenge of increasing its awareness and engagement with the UK student population beyond product shelves. The vendor Seed addressed this by creating an experiential marketing activation.

Seed implemented a solution centered around a fully branded pink Bubble-Decker Bus that toured 16 UK universities. The bus offered dance classes, makeovers, and glitter tattoos to drive product trial and social sharing. This activation, pre-promoted by a team of student ambassadors, reached over 1.1 million students and resulted in 24,000 attendees, achieving 485% of its competition entry target. Seed successfully translated the Soap & Glory brand into a highly effective student engagement program.

Soap & Glory