Case Study: Revolut engages NBA fans and wins new members with Seed

Revolut engages 4,000 NBA fans with Seed at the NBA Paris Games

Revolut, a financial technology company, faced the challenge of converting its partnership with the NBA Paris Games 2025 into tangible customer growth and loyalty. The goal was to move beyond simple branding and create an experience that would effectively engage NBA fans and turn them into new Revolut members. The vendor, Seed, assisted with an experiential marketing activation.

Seed's solution was to design and build a custom, arcade-style basketball court in a high-traffic area of the event. This activation featured a timed shooting challenge with exclusive prizes, offering Revolut members special perks and access to a separate prize draw. This approach clearly differentiated between fans and customers. The result was that Revolut distributed 3,000 co-branded cards and successfully engaged 4,000 NBA fans, significantly increasing membership and brand affinity.

Revolut